Why is it recommended to have a remarketing list with a Smart Shopping campaign?

Having a remarketing list with a Smart Shopping campaign is essential because it enables the campaign to target users who have previously interacted with your products or brand. This prior engagement indicates a level of interest, making these users more likely to convert into paying customers again.

The specificity of the remarketing list allows you to tailor your advertising strategies to a familiar audience, enhancing the chances of generating repeat purchases. By targeting individuals who have already expressed interest in your offerings, the campaign can effectively present products that these users are likely to engage with, ultimately improving conversion rates and return on ad spend.

This approach emphasizes leveraging existing customer relationships, prioritizing those who have shown a willingness to purchase, rather than trying to attract entirely new customers who may not yet have the same level of interest or familiarity with your brand. Thus, the use of remarketing lists in Smart Shopping campaigns aligns well with the goal of maximizing returns from prior customer interactions.