Why is it crucial to comply with Google’s policies and guidelines for Shopping Ads?

Complying with Google’s policies and guidelines for Shopping Ads is essential primarily to prevent ad disapproval or account suspension. Adherence to these established standards ensures that your ads meet the expectations set forth by Google, which are designed to maintain a safe and trustworthy experience for users. When ads do not comply, they can be disapproved, meaning they won't be shown to potential customers. In more severe cases of repeated violations or significant non-compliance, there is a risk of account suspension, preventing you from running any ads at all. Continuous compliance helps maintain a good standing with Google, which is crucial for the success of any advertising campaign.

While enhancing ad creatives and visuals, avoiding increased costs, and maximizing budget efficiency are beneficial aspects of managing ads effectively, they do not directly address the foundational need for adherence to Google's operational policies. Ensuring that ads are compliant is the first step in any successful digital advertising strategy.