Which two features are applicable to a Standard Shopping campaign?

The choice emphasizing the ability to optimize campaign performance and bids through automated bidding accurately reflects a core feature of Standard Shopping campaigns. Automated bidding allows advertisers to leverage machine learning algorithms to adjust bids in real-time across various auctions. This dynamic approach ensures that campaigns can adapt to changing market conditions, maximizing the efficiency of their ad spend and improving overall performance.

In Standard Shopping campaigns, automation is a key driver of success, as it takes into account numerous factors to determine the optimal bid for each individual auction, based on goals set by the advertiser—be it maximizing clicks, conversions, or return on ad spend.

Other features included in the question may not specifically apply to Standard Shopping campaigns in the same way. While campaign control and structure are important, the primary distinguishing feature of Standard Shopping campaigns is their reliance on automated tools for bid optimization, which enhances campaign performance without requiring constant manual adjustments.