Which two ad formats are found in a Performance Max campaign but not in a Standard Shopping campaign? Choose two.

In a Performance Max campaign, you have access to a variety of ad formats that are not available in Standard Shopping campaigns. One of these formats is Gmail Ads, which allow advertisers to showcase products directly within Gmail's interface, leading to potential engagement from users who are already using their email for communication. This ad format leverages the user's interest and can encourage clicks from a targeted audience, making it an effective tool for driving traffic and sales.

Additionally, Responsive Display Ads are another ad format found in Performance Max campaigns. They automatically adjust their size, appearance, and format to fit available ad spaces on the Display Network, optimizing reach and engagement across different platforms. This ability to adapt makes them particularly valuable for advertisers looking to maximize their campaign effectiveness across various online environments.

In contrast, Standard Shopping campaigns typically focus on static product listing ads and do not include the dynamic, interactive formats offered in Performance Max campaigns, such as Gmail Ads and Responsive Display Ads. This distinction highlights the advanced capabilities of Performance Max in harnessing multiple formats and placements for a more comprehensive advertising approach.