Which of the following statements is true about Performance Max campaigns?

Performance Max campaigns are designed to enhance visibility across multiple Google platforms, making option B the correct choice. This type of campaign allows advertisers to reach potential customers across Google's entire inventory, which includes Search, YouTube, Display, Discover, and Gmail. By leveraging various ad formats automatically, Performance Max optimizes ad delivery to different audiences and placements, maximizing advertising reach and effectiveness.

The other options do not accurately describe the capabilities of Performance Max campaigns. Firstly, they do not require specific product categories, offering flexibility in ad targeting. Secondly, these campaigns utilize various ad formats, including images and videos, alongside traditional text-based methods, thus they do not focus solely on text-based advertising. Lastly, Performance Max campaigns are designed to reach users across all devices, not just mobile, allowing retailers to engage consumers on desktop and tablet devices as well.