Which of the following factors is crucial for successful Shopping Ads?

The factor that is crucial for successful Shopping Ads is product feed quality and relevance. A well-structured and thorough product feed ensures that the information provided to potential customers is accurate and detailed, which can significantly enhance the visibility and performance of the ads. This includes having high-quality images, accurate product descriptions, proper categorization, and relevant attributes that match the search queries of users.

When the product feed is of high quality, it leads to better matching between the ads and user searches. More relevant ads attract clicks, which can improve conversion rates. Additionally, Google and other advertising platforms often prioritize ads with better quality scores, which are influenced by the accuracy and relevance of the product feed.

In contrast, solely focusing on ad expenditure or limiting the audience to local customers can hinder the broader effectiveness of the ads. Likewise, targeting users on social media, while beneficial in some contexts, does not directly address the quality of the product feed, which plays a more fundamental role in the success of Shopping Ads. Therefore, ensuring that the product feed is of high quality and relevant to the audience is essential for maximizing the effectiveness of Shopping Ads.