Which financial metrics are critical in assessing Shopping Ads' performance?

The correct answer highlights financial metrics that directly influence the effectiveness and profitability of Shopping Ads. Understanding cost per click (CPC) is crucial because it reveals how much an advertiser pays each time a user clicks on their ad. This metric helps in budgeting and managing ad spend effectively, which is vital for maintaining a profitable campaign.

Return on investment (ROI) is another essential metric since it measures the profitability of the ad campaigns relative to the costs incurred. A high ROI indicates that the Shopping Ads are effectively converting clicks into sales, making it easier for businesses to validate their advertising strategies and make informed decisions about future investments.

Total sales generated from Shopping Ads provide a clear picture of the overall effectiveness of the ads in driving revenue. By measuring total sales against the investments made in the ads, businesses can assess the impact of their campaigns on their bottom line and strategize accordingly.

In contrast, the other options include metrics that are either more qualitative or indirectly related to financial performance. For instance, impressions and click-through rate can give insight into the visibility and engagement levels of the ads, but they do not directly relate to financial outcomes. Similarly, metrics like session duration and bounce rate focus on user behavior rather than directly measuring financial success. Organic search rankings and domain authority pert