Which component is NOT part of the quality score in Shopping Ads?

The quality score in Shopping Ads is primarily comprised of metrics that assess how well the ad is likely to perform based on different factors that influence user engagement and satisfaction. Among these components are expected click-through rate, ad relevance, and landing page experience.

Expected click-through rate refers to how likely users are to click on the ad based on historical performance and other factors. Ad relevance measures how closely the ad aligns with the search intent of users. Landing page experience evaluates the quality and relevance of the page users are directed to after clicking the ad, ensuring that it meets their expectations.

In contrast, the price of the product does not factor into the quality score assessment. While competitive pricing may influence an ad's performance in terms of user conversion and overall desirability, it is not a direct measure of quality as defined within the context of the quality score. Thus, it stands out as the component that is not part of the quality score in Shopping Ads.