Which benefit is associated with using Performance Max campaigns across Google platforms?

Using Performance Max campaigns across Google platforms enables advertisers to maximize their reach by utilizing Google's entire inventory with a single campaign. This approach helps brands engage with customers across various touchpoints, such as YouTube, Search, Display, and more, thereby reaching a broader audience effectively.

The benefit of reach is integral to the Performance Max campaigns as it leverages machine learning to optimize ad placements and target audiences in real-time. By analyzing data from multiple Google services, the campaign can deliver ads to users who are likely to convert, even if they are on different platforms. This comprehensive reach is a crucial advantage, allowing businesses to connect with potential customers wherever they are in their buying journey, ultimately leading to enhanced visibility and engagement.

On the other hand, factors such as auction, manual bids, and being product-oriented do not directly emphasize the expansive reach aspect that Performance Max campaigns facilitate. These elements focus more on the details of ad placement strategies rather than the broader impact of reaching a diverse audience across platforms.