Which aspects of Smart Shopping campaigns are automated?

Smart Shopping campaigns leverage automation to enhance efficiency and effectiveness in advertising. The correct response identifies that ad creation, targeting, and bidding are all automated features of these campaigns.

In terms of ad creation, Smart Shopping campaigns automatically generate ads using product information from the Merchant Center feed. This helps to streamline the process and allows businesses to focus on other strategic aspects.

Regarding targeting, Smart Shopping employs machine learning to optimize where and when ads are shown. It analyzes historical data to reach the most relevant audiences across various Google networks, ensuring that ads are placed effectively without requiring manual input for targeting decisions.

Finally, bidding is fully automated as well. Smart Shopping campaigns utilize smart bidding strategies that adapt in real-time based on the likelihood of conversions. This means that advertisers do not need to manually set bids; the system continuously optimizes bidding to achieve the best results based on campaign goals.

Thus, the comprehensive automation of ad creation, targeting, and bidding enhances the campaign's performance by reducing the time and effort required from advertisers while leveraging Google's advanced technologies.