Which analytics tool is NOT commonly integrated with Shopping Ads?

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The correct answer is that Microsoft Excel is not commonly integrated with Shopping Ads. Integration with Shopping Ads typically involves tools that can directly analyze digital advertising performance and user behavior, such as Google Analytics and Google Ads reporting. These tools provide valuable insights into ad effectiveness, user engagement, and conversion tracking, which are essential for optimizing ad campaigns.

Microsoft Excel, on the other hand, is primarily a spreadsheet application used for data manipulation, analysis, and reporting but does not have a direct integration with Shopping Ads for real-time analytics. While data from Shopping Ads can be exported to Excel for analysis, it does not function as a direct analytics tool linked to ad performance metrics in the way that the other options do.

Third-party tracking tools can also integrate with Shopping Ads, allowing users to gather additional insights and metrics beyond what is provided by native tools. Therefore, the integration capabilities and direct use for analytics is what differentiates Microsoft Excel from the more commonly utilized tools in the context of Shopping Ads.

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