Which advertising strategy is most effective during peak shopping seasons?

Offering limited-time discounts and promotions is the most effective advertising strategy during peak shopping seasons because it creates a sense of urgency among consumers. During high-demand periods, such as holidays or seasonal sales, shoppers are looking for deals and are often motivated by time-sensitive offers. This approach not only attracts attention but also encourages quick decision-making, leading to increased conversions.

Moreover, limited-time promotions enhance the visibility of products, making them more appealing to potential buyers who may be comparing multiple options. This strategy can capitalize on the competitive nature of peak shopping seasons, driving traffic to the store or website and promoting sales more effectively than simply maintaining the same advertising approach used during off-peak times.

In contrast, reducing the number of products advertised could limit visibility, increasing overall ad spend without specific targeting may not yield the best return on investment, and focusing solely on brand awareness could miss the immediate sales opportunities that peak times present.