Where do Showcase Shopping ads primarily appear?

Showcase Shopping ads primarily appear within broader queries. This format is designed to engage users who may be exploring general categories or themes rather than looking for a specific product. When users enter broader terms, Showcase Shopping ads display a selection of products related to those terms, allowing advertisers to present a curated shopping experience. This not only helps in attracting potential customers who are still in the discovery phase but also enhances brand visibility among a wider audience.

By effectively occupying this space, these ads can inspire users and drive interest, leading them further down the purchasing funnel. The nature of broader queries lends itself well to this type of advertisement since consumers are often looking for options and inspiration rather than searching for a specific item they already have in mind.