Where can Standard Shopping ads appear?

Standard Shopping ads primarily appear in the Shopping tab on Google. This dedicated section allows users to browse a wide array of products that are specifically listed with pricing, images, and descriptions. It's designed to enhance the shopping experience by consolidating relevant product listings in one place, where users are already expressing intent to purchase. By appearing in the Shopping tab, these ads benefit from product-specific search queries, making them highly effective for reaching potential customers during their shopping journey.

While Standard Shopping ads can be found in other areas like Google Search, where they often show up as visual product listings alongside search results, their primary and most relevant appearance remains within the Shopping tab, as this is where users can seamlessly compare options and make purchasing decisions.