What would be a consequence of clicking on a Shopping ad?

When a user clicks on a Shopping ad, it triggers a charge to the advertiser. This is because Shopping ads operate on a cost-per-click (CPC) basis, meaning that advertisers pay each time a potential customer clicks on their ad. This payment mechanism is fundamental to how online advertising platforms, such as Google Ads, monetize their services. Each click represents an opportunity for the advertiser to engage with a consumer who has expressed interest in their products, making it a critical part of the advertising strategy.

The other options do not accurately reflect the consequences of clicking on a Shopping ad. The possibility of receiving an email subscribe prompt, being prompted to create an account, or having impressions counted instead of clicks does not directly relate to the immediate financial implications of clicking on the ad itself. Instead, the primary and most direct consequence is the incurred charge to the advertiser when a user clicks on their ad, emphasizing the cost structure of online advertising.