What policy is violated if a retailer advertises the price for one dining chair but charges for a set of six chairs?

When a retailer advertises the price for one dining chair but charges for a set of six chairs, this scenario clearly falls under the misrepresentation of self or product. Misrepresentation occurs when the information presented by the retailer does not accurately reflect the product or its pricing structure.

In this case, the advertisement suggests that customers can purchase a single chair at a specified price, but the reality is that they must buy a set of six to fulfill the purchase. This discrepancy can lead to consumer confusion and a feeling of being misled, as the advertisement implies one thing while the actual sales terms differ significantly.

Such practices undermine consumer trust and violate advertising standards, which aim to ensure that customers receive clear and truthful information about products and services. This policy is crucial in maintaining fair trading practices and protecting consumers in the marketplace.