What is the significance of ad extensions in Shopping Ads?

Ad extensions in Shopping Ads play a crucial role in enhancing the effectiveness of advertisements by delivering additional information to potential customers. This added content can include details such as promotional offers, specific product features, and links to relevant sections of a website. By providing this extra layer of information, ad extensions serve to engage users more effectively, leading to improved click-through rates and a higher likelihood of conversion.

The significance of improved visibility arises from the fact that these extensions can create a more informative and appealing ad format that stands out among competitors. This can draw in more interested customers who appreciate having access to more comprehensive information directly within the ad. Therefore, by supporting both visibility and engagement, ad extensions can contribute positively to the overall performance of Shopping Ads.

While other options suggest benefits like reducing costs or increasing product visibility, they do not specifically capture the essence of how ad extensions fundamentally enhance user interaction and information delivery, which is the core significance behind their use in shopping ads.