What is the primary goal of using Shopping ads?

The primary goal of using Shopping ads is to showcase products directly to potential buyers. Shopping ads are specifically designed to display product listings that include images, prices, and descriptions, allowing consumers to see what is available for purchase all at once. This format helps to create a visually appealing presentation of products that can drive clicks and engagement from users who are actively searching for those specific items. By highlighting products in this targeted manner, Shopping ads facilitate a smoother path from search to purchase, maximizing the likelihood of conversions.

Other options focus on different marketing goals, such as capturing leads, enhancing brand awareness, or generating interest in newsletters. While these are valuable marketing strategies, they do not align with the direct and sales-focused nature of Shopping ads, which aim to connect consumers directly with products in a highly visual format.