What is the primary function of Local Inventory Ads?

The primary function of Local Inventory Ads is to promote in-store inventory. These ads display products that are available for purchase in nearby physical stores, allowing retailers to connect with potential customers who are looking to buy locally. By using Local Inventory Ads, businesses can provide information such as product availability, store location, and pricing, which encourages consumers to visit the store to complete their purchase. This approach helps drive foot traffic to physical retail locations while also appealing to customers who prefer to shop in person rather than online.

The other options do not capture the specific focus of Local Inventory Ads. Driving online purchases is more aligned with e-commerce strategies, enhancing product visibility on websites pertains to general online advertising but doesn't specifically address local inventory promotion, and increasing social media engagement is not related to Local Inventory Ads at all. Hence, these options do not align with the core purpose of promoting in-store inventory.