What is the main purpose of using relevant keywords in Shopping Ads?

Using relevant keywords in Shopping Ads is crucial for matching user search intent and improving visibility. When ads contain keywords that align with what users are searching for, it increases the likelihood that the ads will appear in search results when potential customers are looking for specific products. This relevance not only helps in reaching the right audience but also enhances the chances of clicks and conversions, as users are more likely to engage with ads that directly relate to their queries.

In the context of search engine algorithms, relevant keywords help to signal to the system what the ad is about, making it possible for the ads to be displayed to users who have expressed interest in similar products. This alignment ensures that the ads are shown to an audience that is more inclined to convert, thereby optimizing advertising spend and improving return on investment.

Other options, while relevant in different contexts, do not specifically address the core function of keywords in relation to Shopping Ads. The aspect of creating a wider range of products does not pertain to keyword strategy; rather, it addresses inventory. Audience segmentation focuses on grouping users for targeted marketing, which, although important, is a different aspect than the direct relationship of keywords to search visibility. Lastly, increasing website loading speed is an essential factor for user experience but not connected to the