What is the main advantage of using high-quality images in Shopping Ads?

Using high-quality images in Shopping Ads primarily enhances the visual appeal of the ad, which can significantly boost click-through rates. High-quality images attract attention and create a more professional and trustworthy presentation of the product. When potential customers see clear, detailed images, they are more likely to feel confident in their purchasing decision, leading to improved engagement.

This visual appeal is crucial in a crowded online marketplace, where consumers are often inundated with multiple ads. Quality images can differentiate an ad from others, making it stand out and encouraging users to click through for more information. Investing in high-quality visuals is therefore an effective strategy in driving traffic and ultimately increasing sales.

The other options either mention negative outcomes, like increased loading times, or touch on aspects that do not directly relate to the primary function of images in advertising, which is to attract and engage consumers visually.