What is the importance of omitting irrelevant keywords from Shopping Ads?

Omitting irrelevant keywords from Shopping Ads is crucial because it directly impacts the relevance of ad impressions. When ads are shown to users, having relevant keywords ensures that the ads align more closely with what potential customers are searching for. This relevance increases the likelihood that users will engage with the ads—whether through clicks, interactions, or conversions. By focusing on relevant keywords, the ads can reach a targeted audience, thereby improving the advertising performance and efficiency of the campaign.

Relevance also lowers the chances of ad fatigue among users and improves the quality score of the ads, which can lead to better positioning and lower costs per click. This strategic focus enhances the overall effectiveness of the advertising efforts, ensuring that marketing budgets are utilized more efficiently.