What is one key advantage of Standard Shopping ads compared to Performance Max?

Standard Shopping ads offer a key advantage of allowing for more targeted advertising compared to Performance Max campaigns. This targeting capability is rooted in how Standard Shopping ads are structured, as they allow advertisers to manage and promote individual product listings within specific product groups. Advertisers can leverage product data, set specific bids for different products or categories, and create various ad groups tailored to meet the needs of their target audience.

By providing this level of granularity, advertisers can optimize their campaigns for particular demographics, locations, or times, thereby enhancing the relevance of their ads to the desired audience. This precision in targeting helps drive higher engagement and conversion rates as the ads are more likely to reach users who are actively searching for those specific products. On the other hand, Performance Max campaigns utilize a broader approach, using machine learning to optimize across various channels without the same level of customization at the individual product level.

The other options do not accurately reflect the unique strengths of Standard Shopping ads compared to Performance Max. For example, while Standard Shopping ads may generate significant impressions, that is not guaranteed to be greater than Performance Max. Additionally, Standard Shopping ads do not fully automate bidding processes nor do they enhance AI usage across platforms to the extent that Performance Max does, which combines various data signals for