What is one advantage of using Shopping ads over standard text ads?

One significant advantage of using Shopping ads over standard text ads is that Shopping ads provide a visual representation of products. This visual aspect allows potential customers to see the product image, title, price, and additional details in a single glance. This richer presentation is beneficial because it grabs the attention of shoppers more effectively than text-based ads, which can lead to higher engagement and potentially higher conversion rates. The visual elements make it easier for consumers to assess the product's appeal and relevance to their needs before clicking on the ad.

In contrast, options that mention lower click-through rates or requiring more manual bidding adjustments do not accurately reflect the benefits of Shopping ads. Additionally, the idea that Shopping ads can only be placed in mobile search results is incorrect, as they can appear across various platforms, including desktop search results. Thus, the unique visual aspect of Shopping ads is a standout feature that differentiates them from standard text ads and contributes to their effectiveness in online shopping advertising.