What is "dynamic remarketing" in the context of Shopping Ads?

Dynamic remarketing refers to the process of showing personalized ads to users based on their previous interactions with products on a website. This technique is particularly effective in e-commerce settings, where users may browse various products but not necessarily make a purchase during their initial visit. By utilizing dynamic remarketing, advertisers can automatically generate ads featuring the specific items that users have previously viewed.

This approach enhances the likelihood of conversion by reminding users of products they showed interest in, which may encourage them to revisit the site and complete their purchase. Furthermore, dynamic remarketing uses data about user behavior to tailor the ads, making them more relevant and engaging, thereby increasing the chances of customer re-engagement.

In contrast, other options such as targeting users based on geographic location or advertising new products to all visitors lack the personalized approach that defines dynamic remarketing. Additionally, using social media analytics does not directly pertain to remarketing strategies within Shopping Ads, as it focuses more on broad marketing insights rather than the retargeting of specific users based on their previous shopping behavior.