What is a basic website requirement to advertise on Shopping ads?

A secure checkout process is essential for advertising on Shopping ads because it helps to build trust with potential customers. When users click on a Shopping ad, they expect a safe and reliable experience, especially during the critical stages of browsing and purchasing. A secure checkout ensures that sensitive information, such as payment details and personal data, is protected from unauthorized access and breaches. This not only enhances customer confidence but also aligns with industry standards and regulations aimed at safeguarding consumer information.

While a mobile-friendly design and comprehensive SEO strategies contribute to the overall effectiveness of a website, they do not specifically address the immediate concerns of security that are paramount for ensuring a safe shopping experience. Complete social media links, while beneficial for brand engagement, are not a prerequisite for advertising on Shopping ads. Therefore, having a secure checkout process is the fundamental requirement that makes it possible to engage in effective and trustworthy online advertising.