What impact does higher product relevance have on Shopping Ads?

Higher product relevance significantly enhances the effectiveness of Shopping Ads by improving ad ranking and click-through rates. When a product is highly relevant to a user's search query, it is more likely to match their intent and needs. This relevance prompts users to be more inclined to click on the ad, leading to increased engagement.

Moreover, search engines prioritize relevant ads in their auction systems, resulting in a better ad ranking. A higher position in search results typically correlates with a greater chance of visibility and interaction. This dynamic creates a positive feedback loop where increased click-through rates can further boost the ad's ranking, ultimately leading to increased traffic and potentially higher conversion rates.

In terms of campaign strategy, focusing on boosting product relevance through optimized titles, descriptions, and appropriate keyword targeting directly influences the overall success of Shopping Ads campaigns.