What happens if you do not resolve repeated policy violations related to pricing discrepancies?

If you do not resolve repeated policy violations related to pricing discrepancies, the most severe consequence is the suspension of your Google Merchant Center account. Google Merchant Center plays a crucial role in the performance of shopping ads, as it is where your product data is stored and managed. When there are discrepancies in pricing, it raises concerns regarding the accuracy and reliability of the product information, which is vital for maintaining trust with customers and adhering to Google's advertising policies.

A suspension of the Google Merchant Center account means that your ability to display shopping ads will be restricted until the issues are resolved. This action is a direct response to ensure that all merchants adhere consistently to pricing policies and maintain transparency in their listings. Failure to comply with these regulations can result in significant disruptions to your advertising efforts.

Understanding this process highlights the importance of regularly reviewing product listings and ensuring compliance with Google's policies to avoid serious penalties that can hinder advertising effectiveness and business operations.