What goal in a Performance Max campaign helps to attract new customers?

In a Performance Max campaign, the goal of customer acquisition specifically targets attracting new customers to a business. This goal is critical because it expands the customer base, allowing a business to grow its audience and increase potential sales. Customer acquisition strategies often involve introducing new audiences to products or services they may not have been aware of, effectively generating new leads and driving first-time purchases.

This goal is distinguished from others, such as customer retention, which aims to keep existing customers engaged and returning for repeat purchases. While retaining existing customers is essential, it does not contribute to the growth of the customer base in the same way that acquiring new customers does. The focus on customer acquisition ensures that marketing efforts are directed towards reaching and converting new clientele, which is vital for any business looking to increase its market presence and overall revenue.