What factors contribute to the quality score of an ad?

The correct answer highlights three critical components that significantly impact an ad's quality score: expected click-through rate, ad relevance, and landing page experience.

Expected click-through rate refers to the estimated likelihood that users will click on the ad when it is displayed. This metric is vital because a higher click-through rate indicates that the ad is engaging and compelling for the target audience, which in turn improves its quality score.

Ad relevance assesses how closely the content of the ad aligns with the keywords and topics associated with its intended audience. Ads that are highly relevant to the user’s search behavior are more likely to capture attention and generate clicks, enhancing the overall effectiveness of the campaign.

Landing page experience evaluates how satisfactory and relevant the landing page is to users once they click on the ad. A positive landing page experience—characterized by ease of navigation, relevant content, and quick load times—increases the chances of conversion and relates back to the user's satisfaction with the advertisement as a whole.

When all these elements are optimized, they not only contribute to a higher quality score but also improve the overall performance of the advertising campaign, leading to better visibility and return on investment.

The other options misrepresent factors relevant to quality score. For instance, ad word count and social media