What essential configuration do you need before launching a Performance Max campaign?

Before launching a Performance Max campaign, having a product feed in Merchant Center is crucial because it serves as the foundational data source that informs Google Ads about the products you want to promote. The product feed includes essential details such as product titles, descriptions, images, prices, and availability. This information is necessary for Google to effectively display your products across various platforms within its ecosystem, tailoring ads to potential customers based on their search intent and shopping behavior.

While assets, keywords, and enhanced conversions are important aspects of a successful advertising strategy, they are not as fundamental as the product feed when initiating a Performance Max campaign. The campaign's performance relies heavily on having accurate and complete product information in the Merchant Center, as it directly impacts ad visibility and relevance to users. Without this data, the campaign cannot function optimally, making the product feed an essential component for launching the campaign effectively.