What effect does user-generated content generally have on Shopping Ads?

User-generated content often plays a significant role in shaping consumer perceptions and behaviors, particularly when it comes to Shopping Ads. When potential customers see content created by other users, such as reviews, testimonials, or images of products in use, it fosters a sense of authenticity and relatability. This type of content builds trust since consumers tend to value peer opinions over traditional advertising messages. As a result, user-generated content encourages engagement, as potential customers feel more inclined to connect with a brand that showcases real-life experiences and feedback. This enhanced trust and engagement can lead to improved conversion rates, making user-generated content a vital asset in the strategy for Shopping Ads.