What configuration is necessary to launch a Performance Max campaign?

To successfully launch a Performance Max campaign, having a product feed in the Merchant Center is essential. Performance Max campaigns rely on a robust data source to dynamically serve ads across multiple Google channels, including Search, Display, YouTube, and Discover. The product feed contains detailed information about the products being advertised, such as titles, descriptions, images, and pricing. This information enables the campaign to automatically generate ads that showcase the products effectively to potential customers based on their interests and behaviors.

While other configurations, such as enhanced conversions and various assets for creative and messaging, can enhance the performance and tracking of the campaign, the core requirement that enables the campaign's functionality is indeed the presence of a product feed in the Merchant Center. Without this critical data source, the campaign would lack the necessary product information to serve relevant ads to users.