What can lead to poor performance of Shopping Ads?

The performance of Shopping Ads can be significantly impacted by the quality of the product feed and the relevance of targeting. Poor product feed quality can include issues such as inaccurate product descriptions, outdated pricing, or missing essential attributes. This directly affects how well the ads match user queries and their overall visibility in search results. Irrelevant targeting can occur when ads are shown to users who are not interested in the products being advertised, resulting in low click-through rates and conversion rates. When the product feed is not optimized and the targeting strategy does not align effectively with the audience's needs, the ad campaign may fail to deliver satisfactory performance.

In contrast, effective ad messaging and targeting, high-quality product images, and regularly updated product information contribute positively to ad performance, making them less likely to cause poor results.