What are two features of a Standard Shopping campaign? Choose two.

A Standard Shopping campaign is characterized by specific features designed to simplify the process of product advertising on Google. One of the notable features is the manual setup of campaign, bidding, and product groups. This aspect allows advertisers more control over their campaigns, enabling them to tailor their ad strategies and budgets according to their specific objectives and the performance of individual product groups. Advertisers can choose their own bidding strategies, which can be particularly advantageous for those who want to have direct oversight over their financial commitments for advertising.

The option regarding automated bidding to optimize performance typically aligns more closely with Smart Shopping campaigns rather than Standard ones, which emphasize more manual control.

In addition, a Standard Shopping campaign does not inherently support real-time signals across all Google platforms, as this feature is more relevant to newer campaign types designed to leverage AI and machine learning capabilities across various advertising platforms.

Understanding these characteristics allows advertisers to better assess their campaign strategies, focusing on those that align with their desired level of control and optimization goals.