If a company does not have a refund policy, what should they do next when creating a Google Merchant Center account?

Stating the refund policy clearly on the landing page is crucial for establishing transparency and building trust with potential customers. In the context of a Google Merchant Center account, having a clear refund policy helps to comply with Google's policies and enhances the shopping experience by providing shoppers with important information that can influence their purchase decisions. A clearly defined refund policy can alleviate customer concerns and reduce the likelihood of disputes, which can negatively impact the company's reputation and their standing within the Google Merchant ecosystem.

Providing this information upfront is beneficial for consumers who are seeking assurance about the purchasing process, and it also aligns with best practices for online retail and e-commerce standards. Adopting this approach demonstrates the company's commitment to customer service, making it more appealing to customers.