How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?

Standard Shopping campaigns focus on specific keywords and product data feeds to serve ads to users who are actively searching for particular products. This approach gives advertisers the ability to directly target customers based on their search intent and specific queries. As a result, Standard Shopping ads tend to have a more targeted reach, appealing to users who are likely already interested in the products being advertised.

In contrast, Performance Max campaigns leverage a broader range of signals and AI-driven insights to serve ads across various Google channels, including YouTube, Search, Display, and more. This allows Performance Max to reach a wider audience, tapping into potential customers who may not be specifically searching for a product but are likely to be interested based on their online behavior and preferences.

Thus, the correct answer emphasizes that Standard Shopping ads provide targeted reach, while Performance Max campaigns aim to cast a wider net, making the two approaches distinct in their marketing strategies.