How do Performance Max campaigns function?

Performance Max campaigns are a type of advertising campaign that utilize AI to streamline the advertising process across various Google channels, including Search, Display, YouTube, and more. The primary function of these campaigns is to optimize for a retailer's business goals, which can vary from increasing conversions to driving sales or generating leads.

By leveraging machine learning and automation, Performance Max campaigns analyze and predict which combinations of assets, targeting options, and bidding strategies are most likely to achieve the desired outcomes. This allows campaign managers to capitalize on data-driven insights and maximize their return on investment without needing to micromanage every aspect of the campaign.

Through this automated optimization process, Performance Max campaigns can dynamically adjust to real-time performance metrics and market changes, ensuring that advertisers are better positioned to achieve their specific objectives. Thus, the focus on AI-driven optimization toward business goals is the core reason why option B is the correct choice regarding how Performance Max campaigns function.