How do negative keywords contribute to the efficiency of Shopping Ads?

Negative keywords play a crucial role in enhancing the efficiency of Shopping Ads by preventing ads from appearing for irrelevant searches. When advertisers specify negative keywords, they are indicating terms and phrases that they do not want their ads to be associated with. This helps ensure that the ad spend is focused on attracting the most relevant audience, ultimately leading to better conversion rates and more relevant traffic to the site.

By filtering out queries that are not aligned with the product being advertised, negative keywords help to optimize the overall performance of the Shopping Ads. This targeting not only improves the relevance of the traffic but also enhances the return on investment (ROI) by minimizing expenditure on clicks that are unlikely to result in sales.