How do high relevance keywords benefit Shopping Ads?

High relevance keywords significantly enhance Shopping Ads by improving ad visibility and click-through rates. When keywords in an ad closely match the search terms used by potential customers, it makes the ad more likely to appear in relevant search results. This alignment ensures that the ads are displayed to users actively looking for products that match the keywords, creating a higher probability of engagement.

Improved visibility means that the ad can reach a larger audience who are specifically interested in the product, which directly impacts the ad's performance. Additionally, with higher click-through rates, advertisers are likely to see a better return on investment, as more potential customers are being directed to their product pages. Thus, the choice highlighting the benefits of high relevance keywords accurately reflects their crucial role in enhancing the effectiveness of Shopping Ads campaigns.