How can advertisers use seasonal campaigns effectively in Shopping Ads?

Advertisers can effectively use seasonal campaigns in Shopping Ads by tailoring ads and promotions to align with seasonal shopping trends and events. This approach allows advertisers to connect with consumers when they are most inclined to make purchases related to specific seasons or holidays. For example, during back-to-school season, ads can highlight school supplies and clothing, while in winter, they can focus on holiday gifts and decorations.

By customizing the messaging, visuals, and offers based on the season, advertisers can increase relevance and appeal to potential customers. This strategy encourages higher engagement, improves click-through rates, and ultimately drives conversions, as it resonates with the specific needs and interests of consumers at that time of year.

In contrast, increasing bids for all products or focusing solely on holiday themes may not maximize the effectiveness of the campaign, as not all products are relevant to every seasonal event. Reducing ad spend during the off-season can also be counterproductive if advertisers miss opportunities to promote relevant products during non-peak times.