How can advertisers leverage remarketing in Shopping Ads?

Remarketing is a powerful strategy in advertising that allows businesses to reconnect with users who have already shown interest in their products or website. By targeting users who have previously interacted with their products or site, advertisers can present tailored ads based on the users' past behavior. This increases the likelihood of conversion, as these users are already familiar with the brand and may require just a gentle reminder or additional incentive to make a purchase.

Remarketing in Shopping Ads involves displaying specific products that users have viewed or expressed interest in, thus creating a more personalized experience. This approach not only improves engagement but also maximizes ad spend efficiency by focusing efforts on audiences that have demonstrated intent, which generally leads to higher conversion rates than targeting new users who may not yet have that level of familiarity or interest.

In contrast, approaches like increasing bid strategies for new users or using generic ad content do not capitalize on the specific advantages of remarketing, and focusing on international markets might not be relevant if there is no prior interaction to build upon. Thus, honing in on past user interactions is the cornerstone of effective remarketing strategies in Shopping Ads.