How can adjusting bids based on time of day improve Shopping Ads results?

Adjusting bids based on the time of day can significantly enhance the performance of Shopping Ads by allowing advertisers to allocate more budget during peak shopping hours when consumers are most likely to make purchases. By raising bids during these high-traffic periods, ads gain increased visibility, pushing them higher in search results or making them more prominent to potential customers. This strategic timing helps target users when they are more inclined to engage with ads, thus improving the likelihood of conversions.

In contrast, options that suggest increasing costs automatically or require manual adjustments do not directly address the targeted strategy of optimizing ads for specific times when traffic is highest. Additionally, stating that adjusting bids has no impact on visibility would contradict the fundamental goal of bid adjustments, which is to improve ad placement and interaction during key shopping times.