How are Shopping ads created by Google's system?

Shopping ads are created by Google's system primarily based on product information uploaded to the Merchant Center and the bid set in Google Ads. This process involves two critical components: the product feed provided in Merchant Center and the advertising parameters established in Google Ads.

The product feed includes detailed information about each product, such as titles, descriptions, images, and prices. This data is essential as it allows Google's algorithms to accurately match the products with relevant search queries made by users. When someone searches for a product, Google's system analyzes this feed to determine which products are the most relevant and likely to appeal to that search intent.

Additionally, the bidding strategy set in Google Ads plays a significant role. It determines how much an advertiser is willing to pay for clicks on their Shopping ads. A well-structured bid can enhance visibility and increase the chances of the ad being shown when relevant searches occur.

The combination of these two factors—product information from Merchant Center and the bid set in Google Ads—ensures that the Shopping ads are targeted effectively and appear to users who are interested in purchasing those products.